Making your night smoother.

Our brief was to create a digital engagement for Grey Goose vodka. The campaign was inspired by the brand’s French heritage; taking tired, cheesy American pickup lines and transforming them into smoother, more effective French versions.

When opened, the microsite prompts you to enter what you think is your best pickup line. The line is then brought into the smoother, more sophisticated world of Grey Goose, where it is re-articulated for you. 

Partner in Crime: Daryl Orellana